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Who we are

CEO message

Takeshi Niinami

Inspiring the Brilliance of Life

Suntory Group aims to create a society full of “Brilliance of life.” With our mission “To create harmony with people and nature,” Suntory contributes to creating a rich and prosperous lifestyle by providing products and services of the highest quality, and aspires to create a sustainable society while always being mindful of social diversity as well as coexisting with the beautiful global environment.

COVID-19 brought about drastic change to our lifestyles, including the way we work and communicate with each other. Meanwhile, we are now asked to reconsider what is the genuine abundance for the people living today.

Our products do much more than just quench people’s thirst; our products strengthen the bond between people, deliver joy and move people’s hearts. Based on this belief, we have been working hand in hand with the foodservice industry which has been facing hardships during the pandemic, and have been making the effort to overcome the impact of COVID-19 to pass on the precious food and drinking culture to the next generation.

Today, Suntory’s businesses are expanding globally to enrich and inspire the brilliance of life of all types of consumers and customers. Suntory’s employees throughout the world are working as one with the spirit of “Monozukuri*” to develop innovative products, and to propose new styles of consumption and joy that did not exist in the past. We will continue to share and synergize our technologies and cultures built up across the regions, and take on the challenge to develop innovation and create new markets to bring smiles and brilliance to consumers around the world.

Environmental issues such as climate change and the loss of biodiversity are a top priority for the future of our world and humanity, and the role that companies play in addressing them is becoming ever more important.

As a company that bases its business on the blessings of nature, Suntory have positioned water sustainability as its top priority, and have been expanding activities worldwide through the insight gained and activities deployed in Japan including water replenishment programs. Moreover, we are promoting environmental and social initiatives including reducing CO2 emissions, preserving water resources, and protecting the human rights of people involved in the supply chain.

The Suntory Group will place sustainability at the core of its management, provide products and services that drives sustainable society, and make significant contributions to promote a recycling-oriented and decarbonized society.

As an “OMOROI**” corporate group, we will create new value with the founding spirit of “Yatte Minahare” and “Giving back to society” in our hearts, and uniquely continue innovating and taking on new challenges to inspires the brilliance of life.

Representative Director,
President & Chief Executive Officer
Suntory Holdings Limited

Takeshi Niinami

*Monozukuri – Japanese term for craftsmanship
**OMOROI – intriguing everyone by achieving the impossible with extraordinary dedication, and at the same time being joyful, bold and brilliant.

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Suntory PepsiCo Beverage (Thailand)

Mr. Ashwin Rajgopal

Suntory and PepsiCo have enjoyed a proven and long-standing partnership in many countries across the globe for more than 40 years. With the establishment of Suntory PepsiCo Beverage (Thailand) or "SPBT", we aim to become a dominant player in Thailand’s THB 146 bn / USD 4.4 bn liquid refreshment beverage industry.

Our strategic alliance combines the complementary portfolios and the strengths of both global powerhouses. PepsiCo already enjoys a significant share of the carbonated soft drink market in Thailand, while Suntory is a global leader in developing innovative beverage, food, and health products that are perfectly aligned with modern consumer demand.

SPBT serves as the operator and distributor of PepsiCo and Suntory beverage brands in Thailand, namely, Pepsi, Mirinda, 7UP soft drinks, Lipton ready-to-drink teas, Gatorade sport drinks, Aquafina hydration drinks, TEA+ and BOSS Coffee. By leveraging advanced technological and marketing expertise from Suntory, we will continue to expand our product range to include more advanced hydration and sport drinks, ready-to-drink teas and coffees, bottled water, juices, and further innovations to come.

As the spending power of Thai consumers has grown, so too has awareness of sustainability issues. Our customers expect not only high-quality refreshment, but also a commitment to wellness and a sustainable society for all. That is why SPBT announced its “Growing for Good” vision, which inspires us to grow our business sustainably while protecting the environment and serving the communities in which we do business. We will address issues related to water in particular, since water is the core of our business and also a valuable resource supporting people’s lives. Based on Suntory’s “Mizu To Ikiru” promise, we are already engaged in activities including a Mizuiku (Water Education) Program for Nature and Water as part of our commitment to preserve nature for future generations, as well as a watershed preservation project that promote awareness and conservation of precious water resources.

Our commitment to provide refreshment and lifestyle innovation for Thai consumers while providing greater positive impact to future generations and achieving “Giving back to society” is driven by “Yatte Minahare”*, the founding spirit of Suntory, which inspires us to dream big and see our goals through to completion.

Chief Executive Officer
Suntory PepsiCo Beverage (Thailand)

Ashish Joshi

* "Yatte Minahare" means dream big, take challenges, and never give up. It is our spirit of bold ambition. It was the saying of our founder, Shinjiro Torii, and it is now one of our core values. "Yatte Minahare" drives our bold ventures. With the power of these words, we dare to take on new challenges, question the status quo, and keep driving forward.
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Suntory Beverage & Food International (Thailand)

Omer Malik

When Suntory Beverage and Food (Thailand) decided to move our headquarters from Singapore to Bangkok in 2017, it represented a further strengthening of our commitment to Thailand and pride in our Thai manufacturing base. The 350 million bottles we produce annually in Thailand are now exported to 19 countries, and the green bottles of our flagship Essence of Chicken are now one of the most recognizable health products in Asia.

As custodians of a product with over a 180-year-old history, we are filled with an enormous sense of responsibility. Thankfully, we are driven by “Yatte Minahare,”* the spirit of bold ambition and the founding spirit of our parent Suntory Group. When Suntory decided to invest in BRAND’S in 1990, it brought new expertise in manufacturing technology and product marketing, the benefits of which are everywhere today.

Today, we are proud to offer a range of health foods and supplements that meet the highest possible standards in product excellence and safety. As well as Essence of Chicken, our product portfolio includes Bird’s Nest, the world’s first mass-produced bottled version of this healthful Chinese delicacy, and innershine, a health drink that offers a range of benefits for eyesight and skincare. We continue to innovate new products incorporating the latest scientific findings to enable our customers to live better and healthier lives.

Our products are not the only way we improve lives. Our vision of “Growing for Good” also compels us to exercise due care to all our stakeholders. This includes being a responsible employer, maintaining high standards of corporate governance, and serving the communities in which we do business. One manifestation of this is BRAND’S Summer Camp, which since 1990 has provided free tuition for students taking the national university admissions test.

We will continue to strive to build a foundation of health for the people of Thailand and neighbouring countries for many generations to come. That may seem a rather ambitious goal, but it is also a natural one when we consider the rich legacies of both BRAND’s and Suntory. “Giving back to society” is one of Suntory’s core values, while “Yatte Minahare” is another core value that inspires us to take on such bold challenges and see them through to completion.

Chief Executive Officer
Suntory Beverage & Food International (Thailand) Co., Ltd.

Mr. Ashwin Rajgopal

* "Yatte Minahare" means dream big, take challenges, and never give up. It is our spirit of bold ambition. It was the saying of our founder, Shinjiro Torii, and it is now one of our core values. "Yatte Minahare" drives our bold ventures. With the power of these words, we dare to take on new challenges, question the status quo, and keep driving forward.
Learn more