In 2021, Suntory PepsiCo Beverage (Thailand) made their moves into Thailand's premium coffee market with its new line of products to address the needs of modern-working consumers, coffee lovers, and the healthy trend by launching BOSS Coffee - the No.1 bestselling ready-to-drink coffee brand in Japan.
BOSS Coffee emphasizes the importance from the selecting quality Arabica coffee beans in compliance with Suntory Japan standards and uses the Flash Brew technique - brewed hot to extract the coffee goodness and chilled fast to lock the aroma and quality. BOSS Coffee is one of the first brands in Thailand to use this technique resulting in a flavor profile that is aromatic, smooth, and well-rounded with no bitter taste loved by specialty coffee drinkers. There are 3 flavor choices to choose from: BOSS Coffee No Sugar, BOSS Coffee Mildly Sweet, and BOSS Coffee Latte; all of which have been certified with the Healthier Choice logo. Therefore, BOSS Coffee is a healthy alternative that you can drink every day.