Preparing Students for Success | Suntory      

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Preparing Students for Success

With "Giving back to society" as one of its core values, Suntory is committed to activities that serve to nurture the next generation. BRAND'S Summer Camp is one of the ways we share our values with the people of Thailand.

Each year more than 200,000 students from every region of Thailand take part in the highly competitive national admission for government and private universities. Preparation for these exams can sometimes require extraordinary feats of stamina and endurance, with students cramming for hours each day on top of their regular school classes.

One study aid that thousands of Thai students have learned to cherish is BRAND'S Essence of Chicken, which is sold in an iconic green bottle. The functional food with over a 180-year-old history is thought to improve concentration and memory, and is wildly popular in Thailand and neighbouring countries.

In 1990, the year BRAND'S became a part of the Suntory Group, a new summer camp was proposed that would give something back to Thai students. BRAND'S Summer Camp has since helped more than one million students prepare for the national entrance examination.

Suntory Beverage & Food cooperates with Kasetsart University to organize the Summer Camp. Students benefit from tutorial classes with experienced instructors and are provided with focused coaching. Self-preparation handbooks for both Arts and Science majors are also made available.

Since 2000, the project has expanded to include tutorial classes conducted through distance learning TV channels and websites, which benefit students in other provinces besides the metropolitan area. In 2014, the project went international with the first BRAND'S Brain Study Camp held in neighbouring Myanmar.

Over the past 25 years, more than 1.2 million students have participated in the project, with the current rate around 50,000 students each year. The Summer Camp is testament to Suntory's enduring value of "Giving back to society," its commitment to improve lives in ways that go beyond benefits of its product.