Mizuiku―Education Program for Nature and Water | Suntory      

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Mizuiku―Education Program for Nature and Water

Suntory's business would not be possible without water. We are committed to nurturing healthy ecosystems in the forests that produce the quality groundwater we use in our products. Suntory created the Mizuiku―Education Program for Nature and Water as part of this commitment to preserve nature for future generations.

Many people are unaware of where their water comes from. In Japanese, "mizu" means water, and "iku" means education. Suntory launched the Mizuiku program in 2004, to teach the younger generation where water comes from. The program also focuses on the importance of water, and the forests that nurture it.

In the Mizuiku program, students learn the importance of nature and water resources through practical experiences. The first pillar of this program involves Suntory's Natural Water Sanctuaries, which are located in water cultivation areas for Suntory's production sites. As of 2018, almost 25,000 students and parents have visited these sanctuaries and learn about healthy ecosystem through hands-on activities. There are also more than 137,800 students who take the second pillar of this product in urban areas. These students learn about the importance of nature and the water cycle through classroom activities.

As Suntory expands across the globe, so will the Mizuiku program. In 2015, Suntory collaborated with Suntory PepsiCo Vietnam Beverage to establish the "MizuikuI love clean water" program, tailored for Vietnam. Over the past three years, we expanded this program to schools in Hanoi, Ho Chi Minh City, Bac Ninh Ben Tre and other provinces across the country. More than 18,000* children in Vietnam have participated in this program. They have learned about the importance of clean water through practical learning and outdoor activities, including Suntory PepsiCo Vietnam Beverage factory trips.
We will further expand Mizuiku into Indonesia and Thailand in 2019, promoting the importance of water and water reserve preservation, while working to improve the hygienic situation for local children.

*as of 2018, in total