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October 29, 2019

Suntory Tops Nikkei BP "Eco-Brand Survey 2019"

On July 8, Nikkei Business Publications, Inc. (Tokyo) announced the results of the "Eco-Brand Survey 2019," a survey that investigates how the environmental efforts of companies are perceived by consumers. Suntory ranked #1 for the 8th time.

Among the indexes comprise the Eco-Brand Index, Suntory came out on top in the categories of "making efforts on reducing usage of resources," "making efforts on recycling," "making efforts on conserving natural environment," "making efforts to reduce emission impact on air, water and soil," and "making efforts to preserve biodiversity and plant/animal resources." This year, we saw many of the respondents touch upon topics regarding recycling in the comment section. Suntory have formulated its new Plastic Policy in May, and we will continue to actively move forward to contribute in creating a recycling-oriented and decarbonized society.

Moreover, Suntory places water at the core of its business and considers preserving the natural environment that nurtures water to be the key of its sustainable business. To embody our philosophy, we conduct various environmental initiatives such as "Natural Water Sanctuaries," "Suntory Mizuiku-Education Program for Nature and Water," "Bird Conservation Activities," and more. Furthermore, Suntory strives to reduce the environmental impact of the entire value chain of its business. The Suntory Group engages with the local community and will keep its commitment to protecting the natural environment across the world, dedicated to passing down a sustainable future to the generations to come.

2019 Eco-Brand Index: Top 10

Rank Previous Year Company Score
1 (1) Suntory 97.7
2 (2) Toyota Motor 91.2
3 (3) AEON 84.5
4 (6) Kirin 80.9
5 (4) Panasonic 78.1
5 (8) Honda 78.1
7 (27) Starbucks Coffee Japan 76.7
8 (5) Nissan Motors 76.3
9 (7) Asahi Beer 74.1
10 (15) McDonald's Japan 73.9
11 (13) Kao 73.0
12 - Seven & I Holdings 72.6
13 (14) Hitachi 70.7
14 (47) Lawson 70.7
15 (22) JXTG Energy 70.1
16 (8) Asahi Soft Drinks 69.9
16 (17) Sapporo Breweries 69.9
18 (24) Sharp 69.7
18 (12) Coca Cola (Japan) 69.7
20 (30) Bridgestone 69.5

Nikkei BP Consulting, Inc.
* Internet-based questionnaire has been conducted through March 14-April 21, 2019
* No. of Valid Responses: 21,000
* No. of Companies Targeted: 560
*The Eco-Brand Index is derived from the total of four indexes which impact the brand building: contact to environmental information, environmental communication, environmental image, and environmental evaluation. The scores express the deviation value (average=50).

Related Links
・Suntory Natural Water Sanctuary Activities
CSR website:
・Suntory Mizuiku - Education Program for Nature and Water
CSR website:
・Bird Conservation Activity
CSR website:

About Suntory Group

Suntory Group is among the world's leading consumer products companies, with annual revenue (excluding excise taxes) of $20.4 billion. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Japanese whiskies Yamazaki and Hibiki, The Premium Malt's beer, and iconic American spirits Jim Beam and Maker's Mark to non-alcoholic favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a multi-national corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare—the spirit of bold ambition—and our 39,466 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.

Learn more about Suntory Group, its brands, and its commitment to social responsibility at, on or on Twitter @SuntoryGlobal.