ThailandEN /TH

Select Country


Select Country



December 22, 2021 Thailand

Finding Inspiration in the Yatte Minahare Spirit - Featuring Wipawan Tasanapreechachai at Suntory PepsiCo Beverage (Thailand)

For more than 120 years, Suntory has been driven by one of our fundamental values of "Yatte Minahare" - the bold spirit of ambition - which is about dreaming big, embracing challenges and never giving up.

Each month, Suntory invites an employee who embodies the Yatte Minahare spirit to share their Yatte Minahare story. In this series, Suntorians share their perspectives on Suntory's values and how they incorporate Yatte Minahare into their daily work and lives.

This month, Wipawan Tasanapreechachai, Head of Corporate Affairs at Suntory PepsiCo Beverage (Thailand) --SPBT, shares what Suntory's vision of "Growing for Good" and corporate value of "Yatte Minahare" mean to her and how they influence her work.

Q. What motivates you to keep pushing our Growing for Good commitment forward every day?

"Growing for Good" is not only the vision for the company but it also aligns with my personal values. I strongly believe that we - both as an individual and a company - can help to make a better and brighter future by doing good things for society and the environment. That is why I am very energized to lead my Corporate Affairs team at SPBT in developing and implementing "Mizuiku" programs and "Helping Hands" projects to give back to Thai society.

Q. What drives you toward continued progress in your career?

The "Yatte Minahare" spirit drives me to continue progressing in my career. Corporate Affairs jobs are the mixing between Science and Art. You must be fact-based and also need to professionally communicate with your stakeholders to influence them to take action, which are very challenging, especially on regulatory advocacy. With the Yatte Minahare spirit, I love being challenged and have a strong will to create value and deliver results to the company. Importantly, I have learned a lot from my success and failure along the way of my career at SPBT.

Q. What is your best "Yatte Minahare" story - a time where you acted boldly, tackled a challenge, or turned a dream into reality?

My Yatte Minahare story happened when I was promoted to be the "Head of Corporate Affairs" in September 2020, with a total of six team members. Before that, I had worked with the company for over seven years as the "Government & Regulatory Affairs Manager" and had just one direct report. Although I had some background and experience in Corporate Communication, it was not in the FMCG (Fast-moving consumer goods) industry. This assignment was very challenging, but I accepted the opportunity and invested my knowledge, skills and times towards working in various new areas, including Corporate Communication, CSR and Consumer Communication. I also learned leadership skills and how to manage a bigger team. For the past year, it has been very tough, but I am proud to have been driven by the Yatte Minahare spirit.

Q. What did you learn from the Ambassador program? If you have a particular experience, please share your story.

I learned a lot from the Unleash Your Spirit Ambassador Program 2021, especially about Suntory's Founding Spirit; Mission, Vision and Values; Sustainability; GEMBA; and Design-led thinking. I now understand that "Yatte Minahare" and "Giving Back to Society" are the foundation for everything Suntorians around the world are working towards, leading to the "Yatte Minahare Vision 2030".

I was particularly impressed by the Whisky Seminar. Although conducted online, it was truly reflected on the Yatte Minahare spirit through innovation and GEMBA for developing the highest quality whisky to deliver to our customers.

I also had the great experience of cross-culture learning and design-led thinking when working in a group with all the Ambassadors from various markets. This made me feel good and confident that all Suntorians will be Better Together as "ONE SUNTORY" towards Growing for Good.

Q. How do you apply your experience in the program to your daily work?

  • •Communicating Suntory's Mission, Vision, Values and Philosophy through Corporate
    Communication activities with both internal and external stakeholders
  • •Applying Suntory's sustainability strategy when developing SPBT's sustainability projects
  • •Applying Suntory Leadership Spirit ("SLS") for both individual and team development
  • •Applying Design-led Thinking to find operational and innovative solutions for solving business problems

About Suntory Group

Suntory Group is among the world's leading consumer products companies, with annual revenue (excluding excise taxes) of $20.4 billion. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Japanese whiskies Yamazaki and Hibiki, The Premium Malt's beer, and iconic American spirits Jim Beam and Maker's Mark to non-alcoholic favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a multi-national corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare—the spirit of bold ambition—and our 39,466 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.

Learn more about Suntory Group, its brands, and its commitment to social responsibility at, on or on Twitter @SuntoryGlobal.